You Can Compete By Being Competent

Building a service business isn’t easy. If we compare it to any software company, the worst part is that you aren’t really compounding. Every client requires dedicated work. You can’t just win and move on to capture new ones.

The good part is all your competitors struggle as well. And ultimately, whether сustomers like you depend on two things: results and execution.

Ideally, both parts should be perfect to extreme. There are areas where you don’t fully control the outcome. But you always have full control over your own execution. The way you talk, write, draft documents, make proposals and do everything else.

Sometimes I have to interact with people in other services businesses. This could be an accounting firm offering their services to us or a local PR agency we might need to support our client. 

Too often I see how they fail at basic things, stop responding for a week, don’t make it clear what the process is, or take way too long to revert with an proposal they just copied from their templates without any real customization. 

Perfect your execution. This is the part you fully control. It won’t save you when the results aren’t there, but it can help sustain the relationship while you wait for them.