September 17, 2026

How Obsidian Built a Cult of Note Taking

Obsidian turned local files, a growing obsession with note-taking, and users who made the app their own into a devoted following and an independent business.

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Featured

The State of Media 2026

In 2026, first-time founders don't want to get on TechCrunch. They want TBPN.

Founders Need Better PR

Most startups ask for coverage before they have a story. Here is how to build a hook journalists and customers can understand.

How Startups Get Viral

Viral startups win by being utterly unreasonable about something.

The Broken Promises of Substack

Substack promised independence, but has evolved into another platform playing the same game as everyone else. The crab always becomes a crab.

Hey!

I study how technology companies gain attention, legitimacy, and cultural power. During the day I’m the COO at MA Family, where I’ve led comms campaigns for JetBrains, Miro, Flipper Zero and many others.

Projects

Syndicator Powerful reading app for news sites and Substacks

Marble Reader A Safari-like reading mode for Chrome

TypeTime A fast natural language timezone converter

Acropolis A much better new tab for Chrome

Notes

Released Acropolis, a much better new tab replacement for Chrome. See your calendar, weather, shortcuts, integrations with Readwise, Matter, Instapaper and Shiori, control your music and quickly write down notes. Everything is configurable. Also, choose any AI as your search provider.

Oct 25, 2026

I’ve been using Obsidian for writing for months but still couldn’t find a perfect theme. So I made one. It’s called Lathe and you can get it here.

Oct 10, 2026

Recent Posts

Compounding Communications

Accumulated understanding, credibility, and distribution make each future launch stronger.

Sep 15, 2026

How Vercel Turned Shipping Into Its Brand

Vercel and Netlify show two ways developer-tool companies turn open-source adoption into attention, legitimacy, and demand for paid products.

Sep 3, 2026

How Linear Turned Craft Into a B2B Growth Strategy

Linear’s founders hated the project-management software they used at Airbnb, Coinbase, and Uber. So they built a faster, more opinionated alternative, turned craft into a company philosophy, and made their product a status signal for ambitious software teams.

Aug 20, 2026

How beehiiv Sold the Morning Brew Playbook to Everyone

Tyler Denk helped build the machinery behind Morning Brew. Then he recruited two of its engineers, rebuilt the product as a SaaS, and made his own personality the heart of the company. The result is one of the creator economy’s fastest-growing companies. It is also a test of how far a founder’s personality can scale.

Aug 11, 2026

The Game of Consequences

Consequences, a political strategy game on how well-intentioned policies collide with reality.

Jul 30, 2026

On Moral Panics

Moral panics are a recurring feature that signals fear of novelty and shifts in power.

Jul 6, 2026

How to Solve AI's Messaging Problem

Generative AI has a messaging problem. Can it be solved?

Jun 9, 2026

Strata is a Minimal Native Outliner for MacOS

Outliners are the superior tool for thought and I wanted a native option for MacOS.

May 30, 2026

The Age of the Polymath

You don’t need to write code. You need to know what code can do.

May 14, 2026

Marble Reader, Safari-like Reading Mode for Chrome

Added Twitter and YouTube support to my reading extension.

Apr 29, 2026

Product Hunt Is No Longer for Indie Makers

Product Hunt used to surface strange new products. Now it rewards launch machinery, big-company updates, and manufactured attention.

Apr 18, 2026

Why I've Built Syndicator

My own Google Reader alternative.

Apr 8, 2026

The State of Media 2026

In 2026, first-time founders don't want to get on TechCrunch. They want TBPN.

Mar 26, 2026

Shiori, A Novel Bookmarking App

A minimalist bookmarking app with useful AI, summaries, emails, and X bookmarks.

Mar 17, 2026

AI Won’t Kill SaaS But It Might Kill The Messy Middle

Nobody is replacing Slack with vibe coding but not all apps are that essential.

Mar 16, 2026

Building Personal Software

What you should (and shouldn't) build with AI.

Feb 4, 2026

Founders Need Better PR

Most startups ask for coverage before they have a story. Here is how to build a hook journalists and customers can understand.

Jan 13, 2026

Why Growth Matters

Living in an economy that doesn't grow is a terrible fate.

Dec 17, 2025

The AI Price Hike

Companies are bundling AI and raising software prices because they don't have a choice.

Dec 7, 2025

How Startups Get Viral

Viral startups win by being utterly unreasonable about something.

Nov 19, 2025

Retro Tech Became the New Luxury

People buy retro devices to feel control and do it so much they became luxury products.

Nov 13, 2025

How Big is TBPN?

Where I try to figure out how big TBPN actually is and why Big Tech CEOs come as guests.

Oct 30, 2025

Apple Watch is Better than Whoop and Oura

Apple Watch is a great health tracker. And you can just use it, especially if you already have one, instead of buying Whoop or Oura.

Sep 17, 2025

The Best Brands for Enthusiasts

Finding truly exceptional products is hard, so this challenge falls on us.

Sep 10, 2025

The Broken Promises of Substack

Substack promised independence, but has evolved into another platform playing the same game as everyone else. The crab always becomes a crab.

Aug 21, 2025

How Much Spotify Pays Artists

Spotify pays artists more than any other platform. Don't believe me?

Aug 16, 2025

The Limits of the Network State

I examine the practical limits of the Network State concept and its path to sovereignty as it clashes with the governments' monopolies.

Aug 10, 2025

I Can't Stop Using Dia Browser

Dia’s seamless AI integration and polished interface are redefining the browser for me.

Aug 3, 2025

Highlights from Apple in China

Patrick McGee’s book reveals how Apple’s unique manufacturing approach not only reshaped China’s tech industry but also left the company navigating a delicate geopolitical tightrope.

Jul 31, 2025

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