Linear’s founders hated the project-management software they used at Airbnb, Coinbase, and Uber. So they built a faster, more opinionated alternative, turned craft into a company philosophy, and made their product a status signal for ambitious software teams.
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I study how technology companies gain attention, legitimacy, and cultural power as media and the internet evolve. During the day I’m the COO at MA Family, where I’ve led comms campaigns for JetBrains, Miro, Flipper Zero and many others.
