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Superhuman with its premium pricing of $30 per month expand the Overton windows for apps pricing and has already enabled higher (and more sustainable prices) for fresh apps.
Storytelling is an art that is applied in any area by people working in all kinds of professions. You need to understand it in order sell your products, your ideas and your own time.
Even if you don’t have resources for hiring a team or even a single person to handle your public relations that doesn’t mean your announcement don’t deserve to be on TechCrunch.
I looked at the list of US-based tech unicorns and tried to find the ones who replaced the founding CEO with an external hire.