Tech analysis, comms playbooks, and five great links each week.
I run a weekly newsletter with five amusing links on technology, history, and culture.
Featured
→ The Broken Promises of Substack
Substack promised independence, but has evolved into another platform playing the same game as everyone else. The crab always becomes a crab.
→ IMAX is a Superbrand
Superbrands create and control key technology allowing them to break the common laws of branding and put themselves forward. Here's how IMAX put an intro in front of every movie.
→ Can Markets Regulate Themselves?
Sometimes, governments regulate markets. And sometimes, market participants regulate themselves. The outcome can be surprisingly different; thankfully, we have several examples that can serve as case studies.
→ Why AI Doomerism is Flawed and Misguided
The Internet favors simple opinions, meaning we're stuck between AI dommers and e/acc people. And yet the most urgent and interesting questions relate not to its potential capacity to kill us all, but rather mundane things.
→ Why Privacy Is Overrated
I’m not against privacy, and I understand why people might not want someone to track web pages or apps they use. But it’s important to remember that there’s a trade-off and be prepared for the outcome.
Recent Articles
The Ultimate Guide to Workflowy
Workflowy is the ultimate productivity app that closely mimicks the way I want to work. It might be overwhelming at first, so I wrote a guide that covers all the basics.

The Evolution of Outliners
Outliners are apps which force you to write in hierarhical bullet points, helping you to structure your thoughts They are are a very curious category of software products that have been mostly used by a small number of geeks but recently captured more attention with the launch of Roam Research.

Superhuman and Premium Software
Superhuman with its premium pricing of $30 per month expands the Overton windows for apps pricing and has already enabled higher (and more sustainable prices) for new companies.

The Art of Storytelling
Storytelling is an art that is applied in any area by people working in all kinds of professions. You need to understand it in order sell your products, your ideas, and your own time.

How to Work With Reporters and Get Publications in Media
Even if you don't have resources for hiring a team or even a single person to handle your public relations that doesn't mean your announcement doesn't deserve to be on TechCrunch.

What Are The Chances They Will Replace You As The CEO?
I looked at the list of US-based tech unicorns and tried to find the ones who replaced the founding CEO with an external hire.

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Recent Posts
Retro Tech Became the New Luxury
People buy retro devices to feel control and do it so much they became luxury products.

How Big is TBPN?
Where I try to figure out how big TBPN actually is and why Big Tech CEOs come as guests.

Apple Watch is Better than Whoop and Oura
Apple Watch is a great health tracker. And you can just use it, especially if you already have one, instead of buying Whoop or Oura.
The Best Brands for Enthusiasts
Finding truly exceptional products is hard, so this challenge falls on us.

