COO @ MA Family where we run comms for tech companies
Posts tagged Communications
Superbrands create and control key technology allowing them to break the common laws of branding and put themselves forward. Here's how IMAX put an intro in front of every movie.
Why employees at top tech companies risk their jobs to leak secrets—and what it reveals about power, frustration, and strategy.
People who tell you to go direct and ignore the media often have one thing in common: a large existing audience that makes their job much simpler.
Just listened to a podcast with Nikita Bier by Lenny Rachitsky that explained the power of communications very nicely.
There’s a lot of antagonism between the media and tech. But most of it is produced by a small minority of people with outsized voices, so it doesn’t exactly reflect reality.
If you can find a figure that makes your business more appealing than competitors, you should run with it.
People often think that PR and communications alone can help them achieve their goals and end up surprised when it doesn’t move the needle as much as they wanted. In fact, it’s a bit more complicated. PR is only a part of the virtuous circle.
Five years ago announcing your funding round was quite a reliable option to get coverage in the press but it all changed. We ran dozens of announcements in recent months, so I wanted to give you a step-by-step tutorial on how to secure placements for your fundraising in the media.
I've seen hundreds of investor updates and wanted to share the things I learned from them and how you can write a good one.
Just like a lot of other areas, external communications shouldn't exist on their own. PR is a part of the overall company's strategy and vision. The only way to be properly heard is to be authentic.
Storytelling is an art that is applied in any area by people working in all kinds of professions. You need to understand it in order sell your products, your ideas, and your own time.
Even if you don't have resources for hiring a team or even a single person to handle your public relations that doesn't mean your announcement doesn't deserve to be on TechCrunch.