Yury Molodtsov

COO @ MA Family where we run comms for tech companies

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Posts tagged Communications

July 14, 2025
IMAX is a Superbrand

Superbrands create and control key technology allowing them to break the common laws of branding and put themselves forward. Here's how IMAX put an intro in front of every movie.


March 2, 2025
Why People Leak to the Media

Why employees at top tech companies risk their jobs to leak secrets—and what it reveals about power, frustration, and strategy.


August 28, 2024
Going Direct In Communications

People who tell you to go direct and ignore the media often have one thing in common: a large existing audience that makes their job much simpler.


August 25, 2024
How to Fight a Crisis with PR

Just listened to a podcast with Nikita Bier by Lenny Rachitsky that explained the power of communications very nicely.


April 5, 2024
The Unsettling Battle Between Media and Technology

There’s a lot of antagonism between the media and tech. But most of it is produced by a small minority of people with outsized voices, so it doesn’t exactly reflect reality.


November 3, 2023
Communicating with Numbers

If you can find a figure that makes your business more appealing than competitors, you should run with it.


July 5, 2023
The PR Flywheel: What It Can And Can’t Do For Your Business

People often think that PR and communications alone can help them achieve their goals and end up surprised when it doesn’t move the needle as much as they wanted. In fact, it’s a bit more complicated. PR is only a part of the virtuous circle.


June 6, 2022
How to Get Media to Cover Your Fundraising

Five years ago announcing your funding round was quite a reliable option to get coverage in the press but it all changed. We ran dozens of announcements in recent months, so I wanted to give you a step-by-step tutorial on how to secure placements for your fundraising in the media.


October 1, 2020
How to Write Helpful Investor Updates

I've seen hundreds of investor updates and wanted to share the things I learned from them and how you can write a good one.


September 13, 2020
There's No Such Thing As Crisis PR

Just like a lot of other areas, external communications shouldn't exist on their own. PR is a part of the overall company's strategy and vision. The only way to be properly heard is to be authentic.


May 10, 2020
The Art of Storytelling

Storytelling is an art that is applied in any area by people working in all kinds of professions. You need to understand it in order sell your products, your ideas, and your own time.


January 12, 2020
How to Work With Reporters and Get Publications in Media

Even if you don't have resources for hiring a team or even a single person to handle your public relations that doesn't mean your announcement doesn't deserve to be on TechCrunch.