Yury Molodtsov

COO @ MA Family where we run comms for tech companies

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The Best Brands for Enthusiasts

Finding truly exceptional products is hard, so this challenge falls on us.

September 10, 2025

Good things are approximately ten times better than the average thing you can buy. In each category. The real challenge is finding them.

Wirecutter was supposed to be exactly about this, but I often find myself baffled by their recommendations for product areas I care about. They don’t focus on user experience as much as they should and often prioritize the price too much.

Reddit is kind of an obvious one (please watch this 47s video on “finding subreddit for a hobby”), but few subreddits bother to collect their findings in a single FAQ post, so you have to go through everything.

Reviewers and youtubers are incentivized to care about the most recent thing and produce more content, so I often find myself overwhelmed — they rarely tell you directly what is the best.

Enthusiasts have the greatest recommendatons, but they’re scattered across the web. Zen of Things is a great nifty website by Arun Venkatesan but only for several categories.

So our only option is to build our own lists. Here’s mine, and I plan to continue updating it as I go. Would be great to start a trend here, so if you read this, please write about your recommendations on your own blog or Twitter.

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gadgets

I run a weekly newsletter with five amusing links on technology, history, and culture.

Featured

→ Omnivore is Dead: Where to Go Next

Omnivore was the best read-later app for most people, and it became popular because it was free. Unfortunately, that is also the reason why it failed.

→ Sennheiser Momentum 4 Wireless Review: A Silent Hit

People always recommend Sony, Bose and AirPods Max. Sennheiser Momentum 4 should be on the same list.

→ What Makes Telegram Special

Telegram is a a social platform with 1Bn users but few people in the West understand how advanced and powerful it actually is.

→ How to Start Your Blog

Running your own blog helps you keep an online journal of your life and thoughts that doesn't depend on unreliable tech platforms like Facebook or Twitter. But this process is still needlessly complicated and certainly not user-friendly for regular people.

→ Why I Dropped Apple Watch for a Mechanical Watch

I’ve always been into watches and for the last 5 years, since Series 2, I’ve been almost exclusively wearing an Apple Watch. Recently I pulled a trigger on a mechanical timepiece I wanted a long time ago and have been enjoying it since.

Recent Articles

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February 27, 2025
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January 19, 2025
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December 23, 2024
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November 28, 2024
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November 26, 2024
On Getting Older

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October 30, 2024
Omnivore is Dead: Where to Go Next

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October 22, 2024
Apple Doesn't Make an iPad for Me

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October 14, 2024
WordPress Doesn't Matter for the Future of Web

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October 7, 2024
Sennheiser Momentum 4 Wireless Review: A Silent Hit

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October 5, 2024
Why I’m Excited About Meta Orion

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September 12, 2024
Social Media Platforms Have Killed Links

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September 6, 2024
The Ode to Apple Notes

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August 28, 2024
Going Direct In Communications

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August 6, 2024
What Makes Telegram Special

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How Twitter Changed Since Elon's Takeover

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July 13, 2024
What The EU Should Have Done Instead of DMA

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June 24, 2024
The United Internet is Collapsing

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June 15, 2024
Why Arc is The Best Browser

Arc reinvented web browsing for the modern Internet. And I’m very thankful.